2026 Lone Star Sports Emmy® Award Nominee DMA x Dallas
DMA x Dallas Mavericks "Welcome to the Museum” 2026 LONE STAR SPORTS EMMY® Nominee - Sports Branded Content ROLE – Coordinating Producer For the first time, the Dallas Museum of Art and the Dallas Mavericks joined forces in a groundbreaking collaboration where fashion, sports, and culture intersect. The Mavericks became the first brand ever granted access to produce a merchandise campaign within the museum an unprecedented merge of athletics and fine art. Across two photoshoots, a diverse team of models and creatives brought the vision to life, supported by the museum rare approval. The result invited fans to meet us at the museum reimagining how sports merchandising can live within cultural spaces. By uniting two iconic Dallas institutions, this project pushes the boundaries of NBA storytelling and elevates the role of fashion in shaping the league cultural influence.
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